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Telegram has become one of the very most dynamic platforms for digital communication and community engagement. With over 900 million monthly active users, it's also a growing hub for marketers and brands seeking a privacy-respecting, high-engagement advertising solution. If you want to advertise your brand, product, or intend to Telegram’s vast users list, here’s all you need to know about the way to telegram ad campaigns. 🔹 Types of Advertising on Telegram There are two main approaches to advertise on Telegram: Official Telegram Sponsored Messages Unofficial (organic) promotions through influencer partnerships, channels, and bots ✅ 1. Buying Official Telegram Sponsored Messages Telegram's official advertising system — called Sponsored Messages — lets you publish short ads in large public channels (1,000+ subscribers). These ads are: Text-only Displayed at the end of channel posts Contextual (depending on channel topic) Shown to any or all users with the channel Not based on personal data or user profiling 🔸 How to Purchase Sponsored Messages To buy official ads: Step 1: Visit the Telegram Ad Platform Go for the official Telegram Ads portal: 👉 promote.telegram.org Step 2: Create an Account Log in utilizing your Telegram account. Accept the platform’s ad guidelines and terms. Step 3: Fund Your Account Add funds using accepted payment methods (including crypto in certain regions). Minimum deposit may vary according to location and campaign goals. Step 4: Create Your Campaign Choose your target language and channel topics. Write your ad text (usually 160 characters max). Define a click-through link (if applicable). Step 5: Set Budget and Schedule Choose your bid amount (cost per 1,000 impressions – CPM). Set campaign start/end dates and daily limits. Step 6: Submit for Review Telegram will research your ad. Once approved, it is live in relevant public channels. 🔸 Key Notes: Telegram doesn't allow ads in private groups or personal chats. Ads won't appear for Telegram Premium users. All ads are subject to content policies. ✅ 2. Buying Ads Through Channel Partnerships Outside from the official system, Telegram advertising can be done through partnerships with channel owners and influencers. This is a popular selection for crypto projects, startups, entertainment channels, and digital services. 🔸 How It Works: Find relevant Telegram channels with your niche. Contact the channel admins directly. Negotiate pricing for: Post mentions Pinned messages Banner placements Giveaways or sponsored content 🔸 Where to Find Channels: Use tools like TGStat, Telemetr, or Combot to search for high-engagement channels. Telegram search or Reddit/Telegram marketing forums could also help you find partners. 🔸 Example Pricing: $10–$50 per post for small channels (1K–10K subscribers) $100–$1,000+ per post for large niche channels (50K+) Prices depend upon niche, region, and engagement rate ✅ 3. Advertising Through Telegram Bots or Mini Apps You can also build or sponsor interactive bots or Mini Apps inside Telegram: Create a branded bot with automated messages and features Use Mini Apps to market services like bookings, shopping, or tools Pay bot developers to incorporate your offer within their projects This way is more technical but offers high customization and interaction. ✅ Tips for Telegram Advertising Success 🎯 Target the right audience: Choose relevant channels on your niche 🧠 Keep messages basic and clear: Telegram users prefer direct value 🔍 Track performance: Use UTM links or shorteners to observe clicks and conversions 🧾 Comply with Telegram’s rules: Avoid spam, scams, or misleading offers 💬 Engage with the community: Be available for questions and support in tangible time Purchasing Telegram advertising is a smart way to reach engaged, privacy-conscious audiences — specially in industries like tech, crypto, education, and e-books. Whether you decide to go through Telegram’s official Sponsored Messages platform or work directly with channels and bots, the true secret to success is apparent targeting, authentic messaging, and consistency.